In 2024–2025, artificial intelligence is at the forefront of B2B development, yet genuine innovation goes far beyond simply implementing AI. Leading B2B organisations are integrating AI strategically, responsibly, and securely, with a focus on delivering tangible, lasting impact. For sectors such as banking and fintech, the challenge is not merely to utilise AI, but to harness it judiciously to drive meaningful business outcomes. From managing AI-related risks to empowering staff and enhancing cybersecurity, businesses are navigating a new era of technological advancement – one that brings both significant opportunities and complex challenges.
The B2B development landscape is undergoing rapid transformation, with artificial intelligence at its core. While many question the true transformative power of AI, our experience at WislaCode Solutions delivering solutions for banking, fintech, and other sectors – underscores the critical importance of responsible and effective AI integration.
As AI continues to gain prominence, robust AI Trust, Risk, and Security Management (AI TRiSM) has become essential for all enterprises, particularly in highly regulated sectors such as banking and finance. A strong AI governance framework is vital to mitigate risks, including inaccurate predictions, data breaches, and reputational harm.
Gartner predicts that by 2026, organisations with robust AI TRiSM protocols will see a marked improvement in decision accuracy.
The narrative around AI replacing human jobs is evolving. Today, AI empowers employees by automating repetitive tasks, enabling them to focus on innovation and critical thinking. In sectors such as fintech, where speed and accuracy are crucial, AI integration boosts productivity and allows staff to concentrate on complex problem-solving.
It is also vital to address the rise of “shadow AI”, the unsanctioned use of AI within organisations. By deploying enterprise-grade AI tools, B2B companies can streamline processes securely and efficiently, while minimising risk.
Traditional, one-size-fits-all SaaS solutions often fail to meet the unique requirements of B2B organisations in finance, retail, and other sectors. Industry Cloud Platforms (ICPs) offer a more tailored approach, providing modular and highly customisable solutions.
Gartner forecasts that by 2027, the vast majority of enterprises will have adopted ICPs, highlighting the growing demand for flexible and customisable cloud solutions.
Effective use of artificial intelligence requires a deep understanding of the entire ecosystem, including trust, security and flexibility.
In today’s competitive environment, clients expect applications that not only respond to their needs but anticipate them. Intelligent applications leverage AI to deliver proactive, responsive, and personalised user experiences.
For fintech businesses, intelligent applications are essential for enhancing customer satisfaction, building brand loyalty, and unlocking new revenue streams.
As cyber threats become ever more sophisticated, Zero Trust Architecture (ZTA) has emerged as a foundational security approach. In a zero-trust model, every user, device, and application is continuously verified, regardless of network location.
While many organisations have begun to implement zero-trust practices, achieving full adoption remains a challenge. As AI continues to play a pivotal role in security, Zero Trust will become an even more critical strategy for B2B enterprises, particularly in data-sensitive sectors such as banking and finance.
AI is undeniably transforming B2B development, but successful integration demands a comprehensive approach. At WislaCode Solutions, we recognise that effective AI adoption requires a deep understanding of the broader ecosystem, including trust, security, and flexibility. By focusing on AI TRiSM, empowering employees, adopting ICPs, building intelligent applications, and implementing robust Zero Trust security measures, B2B enterprises can unlock the true potential of AI, mitigate risks, and achieve their strategic objectives.
Viacheslav Kostin is the CEO of WislaCode. Former C-level banker with 20+ years in fintech, digital strategy and IT. He led transformation at major banks across Europe and Asia, building super apps, launching online lending, and scaling mobile platforms to millions of users.
Executive MBA from IMD Business School (Switzerland). Now helps banks and lenders go fully digital - faster, safer, smarter.
