Optimising Medical Sales Representative Routes with AI

Developed an AI-driven software solution to optimise medical sales representative (MSR) routes and enhance operational efficiency in the pharmaceutical industry. The system leverages deep learning to analyse visit patterns, predict optimal routes, and improve overall performance.

Client's Request and Solution

Medical sales representatives face challenges such as manual visit logging, inefficient route planning, and a lack of real-time adaptability. Our client, a major pharmaceutical distributor, required a solution to minimise travel time and maximise sales efficiency.

Our approach:

Conducted in-depth data analysis of historical visit records.
Applied machine learning models to identify inefficiencies in route planning.
Developed a predictive optimisation model based on deep learning.
Created an AI-powered mobile application for automated visit tracking and intelligent route suggestions.

Final Results: What Did We Deliver?

An AI-driven route optimisation system that reduces travel time by 12-18 hours per month per pharmaceutical sales representative.
Dynamic route adjustment based on real-time data and traffic conditions.
Transparent performance metrics for representatives and management.
Enhanced reporting accuracy with automated visit logging and GPS verification.
Ensured data quality, identified gaps and instances of employee misconduct, and built tools for ongoing quality assurance.

Outcome: a fully integrated, data-driven optimisation solution. The client did not simply receive an algorithm; they gained a scalable, AI-powered tool for continuous improvement in field operations.

Defining the Core System Architecture

Many pharmaceutical sales teams struggle with inefficient logistics due to human planning limitations.

Our solution focused on leveraging deep learning models to analyse large datasets and dynamically optimise routing.

Suggested Key Technological Solutions

Deep learning-based route optimisation uses trained models to analyse historical data and predict the most efficient routes.
Geospatial clustering with the OPTICS algorithm groups medical institutions to reduce unnecessary long-distance travel.
API-driven data exchange enables seamless integration with CRM and ERP systems for improved connectivity.
Automated visit logging minimises errors by accurately tracking locations in real time.
The mobile application empowers field representatives with AI-assisted decision-making.
Predictive traffic analysis processes both real-time and historical traffic data to optimise route planning.

Step-by-step Implementation Roadmap

We provided a step-by-step implementation roadmap:

Data analysis and model training.
Development of AI-based optimisation algorithms.
Integration with existing enterprise software.
Full-scale deployment and performance tracking.

The final result was optimised resource allocation, reduced operational costs, and improved sales representative efficiency by over 20%.

Viacheslav Kostin, CEO

20+ years of experience in managerial positions in IT and banking

Viacheslav Kostin, CEO

Previous roles: CEO in IT, Director of Strategy and Marketing in Banking, Curator of Holding Banks, Head of Products and Project Office.
Education: MBA for Executives at IMD (Switzerland), Leading Digital Business Transformation (IMD). Provides consulting in strategy and digital transformation.

Vasil Pahomov, CTO

20+ years of experience as a developer, analyst, and solutions architect

Vasil Pahomov, CTO

Designs resilient, high-load systems with multiple integrations for banks and financial institutions. Expertise in distributed storage and microservices architecture.

We are equipped with an Agile mindset – flexible, transparent, and results-driven at every stage.

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Get In Touch

Let's discuss your project's evolution.